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Dallas Sellers Slash Prices as Properties Linger Longer on Market

Days on market are stretching in Dallas, with more vendors turning to price cuts to secure deals.

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By Dallas Property Desk · Published 4 July 2026, 12:20 pm

2 min read

Updated 55 min ago· 4 July 2026, 12:56 pm

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Dallas Sellers Slash Prices as Properties Linger Longer on Market
Photo: Photo by Artful Homes on Pexels

Homes in Dallas are taking longer to sell this summer than at any point in the last three years, with growing numbers of sellers trimming their asking prices to close a deal, according to fresh figures from North Texas Realtors.

The shift matters for buyers and sellers alike. The uptick in days on market—how long homes sit unsold before finding a buyer—signals a cooling from the fast-paced action of 2024 and 2025. For homeowners, it’s forcing tough decisions about how much profit they can expect. For buyers, it’s opening new opportunities to negotiate.

Oak Cliff and Lake Highlands Under Spotlight

Nowhere is this more apparent than in neighborhoods like Oak Cliff and Lake Highlands. On Davis Street, a three-bedroom Tudor has sat unsold for 82 days—double the neighborhood average last June. Along Ferndale Road in Lake Highlands, several listings dropped prices by $25,000 or more by mid-June, trying to break through increased competition. Local brokerage Dave Perry-Miller Real Estate says roughly 42% of its Dallas listings reduced prices in June, up from 27% a year earlier.

Market tracker NTREIS shows the citywide median days on market hit 29 in June 2026, up from 18 days in June 2025. That’s an increase of more than 60%. The vendor discount—the gap between original list price and final sale—climbed to an average 4.1% citywide in June, according to data provided to The Daily Dallas. Homes priced above $800,000 are taking the hardest hit, with discounts sometimes exceeding 7% in Preston Hollow and parts of North Dallas.

What Sellers and Buyers Can Expect Through Fall

The growing days on market trend has forced sellers to reset expectations. Dallas-based lender PrimeLending is telling clients to budget extra time for showings and consider upfront reductions if homes miss initial buyer interest. Buyers, on the other hand, are circling homes that have been listed for several weeks, confident that patient negotiation could unlock further price breaks.

Industry analysts warn the trend could stick around through fall, with more inventory expected to hit the market near White Rock Lake and in Uptown once school resumes in August. For sellers, acting fast—either by adjusting price early or investing in high-impact fixes—can help avoid steeper cuts later. Buyers who do their homework on neighborhood averages may find bargaining power improves as summer wears on.

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Published by The Daily Dallas

Covering property in Dallas. This article was generated by AI from the linked sources and was not reviewed by a human editor before publishing. See our editorial standards.

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